Last week, we talked about the power of advertising and how Dietrich Mateschitz, the co-founder of Red Bull, wielded it by sponsoring Mini Coopers, fringe sporting events, and Formula 1 races. Advertising makes a statement and helps people change their minds—specifically to make a purchase. There are people who do similar things in order to change society. We often call them activists. Activists and advertisers possess a similar skill set. In 1950, Ian Hamilton stole a stone slap ...
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Is Amazonβs logo a 'smile' or a hidden strategy? Jason Solarek proposes that the smile is its business plan. The βsmileβ is actually a representation of how the company skips most players in the retail chain.
A product starts in a factory. Then, the goal is get it through the sales funnel. What steps does it go through en route to the consumer? In the drawing shown, the dots represent steps along the way.
When a product travels through the Amazon arc, it skips many steps that are important for consumer safety, the lives of working people in the retail industry, and local communities. We realize its smile logo may actually be a visual representation of the safeguards and ...
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